175th Auckland Weekend Anniversary

24-26th January 2015

Urban Design , Technical

“Urbanlogic and Imersia strive to design, build, and deliver amazing mobile content experiences in smart cities, starting with Auckland. ”

Urbanlogic and Imersia strive to design, build, and deliver amazing mobile content experiences in smart cities, starting with Auckland. This goal is enabled through the combination of extensive urban design and planning experience, together with real-time, real-world technology and entertainment development capabilities.

We combine more than 40 years experience in the field of Urban and Public Realm Design with Augmented Reality (AR) and Game Design principles to provide an advanced Immersive Reality platform that blends the virtual world with real-world people, places and things, enabling a new class of experience that encourages engagement and social interaction

We think about the city at a human scale, and design for tomorrow - truly working towards making Auckland a more livable, walkable city. We locate activation zones and points of interest within the urban fabric of Auckland City, providing inherently social experiences. People can engage more with each other as well as with the city, immersing themselves in history and events, and connecting to others who are doing the same. Above all, we want to make Auckland FUN!

To celebrate the city’s history, Urbanlogic and Imersia are partnering to bring you a mobile app that is your go-to-guide for Anniversary Weekend. It’s an event guide, a way-finding system, and a mixed reality game all rolled into one. It’s your tool to fully experiencing everything the 175th Anniversary has to offer. Use the app to discover hidden magic in the Downtown, Queens Wharf and Waterfront area.

Related Projects

Who we are

Urbanlogic is a Landscape Architecture and Urban Design consultancy dedicated to New Thinking, New Possibilities.

"We take a fresh new perspective on how to bring urban environments to life. Delivering beyond the obvious and the conventional to create places unique and special to New Zealand".

Our Service

Our unique creative vision, track record and over 16 years experience in urban design, public realm, shared space / streetscapes, detail design, regeneration, visual impact assessment and using new innovation / technology.

This breadth of expertise has enabled Urbanlogic to become one of the most creative and exciting new breeds of design consultants in New Zealand.


For Urbanlogic success means more than reputation. Success is marked by our belief that excellence can only come from a strong and consolidated strategy, expert skill, vision, creativity and informed collaboration.

Our international multi-disciplinary ‘think tank’ approach provides a platform from which creative ideas can become tangible outcomes.

Designing For Tomorrow

Designing For Tomorrow is Urbanlogic's window devoted to the future of emerging designs, solutions and sustainable trends in the built environment.

In part by actively tracking the innovations in technology, designs and theories and opening up a conversation about "what next?" and "how do we make it happen?"